Discover the best practices for optimizing store locator user experience (UX) to drive engagement and increase conversions. Learn how to enhance visibility, improve search functionality, and leverage social proofs for an effective store locator that meets user needs.

1. Intuitive Layout

Ensure that the store search bar is prominently displayed and easily visible to users. Consider placing it at the top of the page or in a fixed position for easy access.

Organize the search results on the left side of the interface, presenting essential store information in a clear and concise manner.

Display the map on the right side, providing a visual representation of the store locations. This layout allows users to simultaneously interact with the search bar, view the search results, and visually locate the stores on the map.

macys store locator ux
Macy’s makes it easy to navigate between the search, results, and the map

2. Flexible Data Input

Allow users to type different types of data, such as addresses, zip codes, cities, or countries, in the store locator search field. Implement a robust search algorithm that can interpret and process different input formats accurately.

flexible data input ux
Macy’s does here as well an excellent job in letting users know that they can select a zip code, city, or state

3. Geolocation

Utilize the user’s geolocation to automatically detect their current location and display nearby stores as a default option. Offer an option to manually enter a location as well.

4. Autocomplete and Suggestions

Implement autocomplete functionality to assist users in finding store locations quickly. Provide relevant suggestions as users type, based on their input and location.

autocomplete autosuggest ux
Chanel search is powered by Google to provide accurate autocomplete and suggestions

5. Filter and Sorting Options

Allow users to filter store locations based on specific criteria, such as opening hours, product availability, or services offered. Provide sorting options to order the results by distance or other relevant factors.

filters store locator ux
Walmart gives the ability to filter stores with the desired category

6. Visual Markers

Display store locations on a map for a visual overview. Use markers or pins to represent each store and provide additional details, such as store name, address, and contact information.

markers ux store locator
Better than markers, Louis Vuitton uses personalized markers with their branding

7. Prioritized Results

Arrange the store locations based on proximity to the user’s location, with the closest stores appearing at the top of the list. This helps users quickly identify and select the most convenient store options.

prioritized results ux store locator
Uniqlo orders stores result with numbers, “1” being the closest the user’s location

8. Detailed Store Information

Provide comprehensive information about each store, including:
– Address
– Contact details (phone number and email)
– Opening hours
– Incorporate user reviews and ratings to help users make informed decisions
– “Get Direction” link to initiate their journey to the store with Google Maps
– Any unique features or services offered.

store locator details ux
Starbucks makes it easy to call or get directions with one click

9. Stores Pictures

Enhance the store locator UX feature by including pictures of each store. Showcase images that provide a glimpse of the store’s interior, exterior, or any unique features. The visual representation can help users get a better sense of the store’s ambiance and make more informed decisions about visiting.